“People who create know how to say ‘no’ and are willing to suffer the consequences.”
In his book, How to Fly a Horse: The Secret History of Creation, Invention, and Discovery, entrepreneur Kevin Ashton writes, “We are not taught to say ‘no.’ ‘No’ is rude. ‘No’ is a rebuff, a rebuttal, a minor act of verbal violence. ‘No’ is for drugs and strangers with candy. ‘No’ makes us aloof, boring, impolite, unfriendly, selfish, antisocial, uncaring, lonely, and an arsenal of other insults. But ‘No’ is the button that keeps us on. People who create know this. They know the world is all strangers with candy. They know how to say ‘no’ and they know how to suffer the consequences.”
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